Most people know the acronym K.I.S.S as Keep it Simple Stupid. In our case, we’re going to adapt it a little bit to fit our topic of how to Write a Successful E-book. For today’s post K.I.S.S means:
With this one simple word, we’re going to go over the essentials of writing an e-book and we’ll cover how to be successful when you’re going to write an e-book and identify the main success point to make money using your words.
Before we get started there, I want to make sure we’re not already getting ahead of ourselves. Be sure you’ve thoroughly researched your topic and are familiar with the steps necessary to create your own e-book. And that you’ve identified your target audience in –depth before you put any words on paper for your e-book.
With those items out of the way, we’ll get started with the K.I.S.S strategy.
One of the biggest points of failures in an e-book is trying to jam pack everything into one e –book.
I know. I know. You have a lot to say and you want to make sure the people reading your e-book get EVERYTHING they need to fully understand your topic.
While that is admirable of you, it is NOT the best way to engage your audience, gain readers and ultimately sell a great number of e-books.
You may have a ton of ideas, be the biggest expert on the topic and have a strong urge to mind dump everything you know onto the pages but this is very overwhelming and people will shut down, and stop reading.
A better strategy to give your audience all the information they need without overwhelming them would be to create multiple e-books with specificity in certain areas for each one. As long as all your e-books are under one umbrella topic, you can hook people in with a certain topic and expand from there in subsequent books while referring back to the original book along the way.
To get the best results and give your readers something they will actually want to pick up day after day and read, you should concentrate on one specific pain point and one specific niche and provide solution.
Take for example someone looking to buy a new car. People in this category can already be categorized in many ways.
Do they want to buy new or used.
What price range are they looking at?
Do they need a family car or is it just for them?
By focusing on just one subset of new car buyers rather than trying to reach a huge car buying audience, you can relate to the readers and give them exactly what they need to buy a new car as opposed to skate around the topic in a general sort of way and never truly give them the solution they need to make an educated car buying decision. My being broad, you avoid the solution.
You can interject your own personal experiences into the story and give them an individual experience.
Now, if you don’t exactly have a personal story of your own, you can always look for expert solutions and stories and compile their knowledge into an amalgamated piece of work that helps people solve a problem.
This way you can take the work of many to solve one issue that is very distinct.
With this strategy you can better identity a precise target audience, do better keyword research, craft a better sales message, and ultimately engage your readers in a more meaningful way.
Now we’re going to talk about length. Contrary to novelist’s beliefs, it’s not all about length. It’s about how your readers can help themselves. Can they get the info they need to buy a new a car in 20 pages? What about a 100 pages? Your authority on the subject should be succinct to exude the greatest amount of confidence on the subject. A rambling writer is not a good writer.
So as we conclude the K.I.S.S. lesson (no pun intended) the key takeaways for your e-book are the following:
- Don’t be too broad.
- Stay focused.
- Keep it short.
Next week we’ll be covering the logistics of structuring an e-book so you can spend more effort on writing and less on marketing it.
You Turn: What length of e-book do you look for when you’re researching a topic? Does it vary depending on the topic?