Twitter For Small Business ~
Twitter has quickly become one of the most popular methods for small businesses of informing and building relationships with your consumer base. And if you’re not doing everything you can to make the most of Twitter, you can be sure your competitors will be.
If you want to get as much traffic to your Twitter page as you possibly can, here are some things you should know.
Make sure that your Twitter page is effortless to navigate and can cleanly and clearly represent your organization or business. Design the layout of your page to look professional and slick, not overburdened with extras and side details. You want the people that follow your page to know instantly, what your page is about.
Choose strong, contrasting colours to banner or background your page, backgrounds full of images can overwhelm, and unless you’re selling visual art aren’t as important as your bio and the information you can give out.
Twitter is one of the best tools on the social media scene for creating and maintaining relationships with your fans and followers. The continued back-and-forth builds trust and loyalty to your brand. Reply and talk with your fans, make sure that their questions and comments are responded to (to the best of your ability). A response made within 5 minutes of a question is usually one people will still be around your site to witness. Wait too long, and they’ve moved on to something else. Our attention spans have shortened, so you have to be quick on the draw.
A lot of your traffic is going to be user-generated. That is, your fans will tell their friends about you, drawing more people to your page. The more you respond, the more inclined your fans will be to recommend your business to their acquaintances.
Likewise, make sure to reply rapidly and diplomatically to any and all negative posts that crop up on your page, as flame wars can tank a lot of the good will you’ve built up until they cool down.
Update as often as you can. Once a day is good, twice is better. If you find yourself running out of ideas or content, re-tweet, reference and expand your Twitter circle by linking to other partner sites, videos, audio tracks, or info graphics. Do this even if you’re not running out of content, it helps your circle of customers grow. Don’t feel constrained by the 140 character limit, use it to hint and tantalize other aspects of your business.
Follow and keep up with your competitors on Twitter, watch their campaigns, you have free access to their marketing strategies, they’re all right there online to see.
In a perfect world, your business would have a full-time employee to deal with all your social media sites. In an imperfect one, you should dedicate some time each day to dealing with these free sources of advertising that have been made available to you in the form of social media sites.
Do some research into hash tags. Once you have them scattered throughout your posts, you’ll increase the post’s visibility on search engines and it will consequently reach a much broader audience.
There are some programs you should get to know:
– A gigantic directory of Twitter users. You can search the whole of Twitter for keywords in bios, profile pages, and posts at your leisure. Use this program to look for people or companies with marketing tactics similar to yours, you can also see where you come up on Twellow, and how much attention your page is actually getting.
Tweetgrid– A muscular search engine designed to let you search up to 9 keywords at once. It’s a real-time search, so it’s constantly updating to give you the most current and up to date results.
Tweetdeck– An app that lets you run an unlimited amount of accounts on Twitter. It can set up alerts, arrange feeds, and schedule your tweets for you. An all around tool.
TweetAdder– This is a great tool that will automatically help you follow people in your industry and unfollow those that don’t follow you back. You can setup all the perimeter’s and set it on auto run and within a month, get over 1000 followers to your account, a very awesome tool to use. It’s not a free tool, there is a cost to use this tool but I think it is well worth it.
If you use as many of these strategies and programs as possible, you should be able to generate much more traffic than you ever have before, and build Twitter for small business and have long-lasting relationships with your customers.