Tag Archives: identifying a target

Are Your Instincts Driving Away Your Business?

You’ve done all the right steps. You’ve made a blog, you update it frequently, established your presence and you’ve offered your product(s) for sale online and yet your wallet remains empty. Where did you go wrong? You, like many other people who are in the online space trying to monetize a blog, have most likely failed in one key fundamental area. Your audience. While there are a few places you could have run askew in your marketing plan, we suggest starting with audience because Read more [...] Read More »

Audience = the Corners of the Online Marketing Puzzle

For anyone that’s actually sat down to do a puzzle (yes, a REAL life cardboard cutout puzzle), you know what the title of this article means. The corners are literally the cornerstone(get it?) of the puzzle and crucial to building the whole thing to completion. Just with online marketing you need a foundation, a basis to start with and something to ensure you’re going in the right direction. In online marketing, this is your audience. Who you’re targeting. Who you want to sell to. Who Read more [...] Read More »

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