You’ve done all the right steps. You’ve made a blog, you update it frequently, established your presence and you’ve offered your product(s) for sale online and yet your wallet remains empty.
Where did you go wrong?
You, like many other people who are in the online space trying to monetize a blog, have most likely failed in one key fundamental area.
While there are a few places you could have run askew in your marketing plan, we suggest starting with audience because that’s where all your marketing and sales stem from. If you’re positive you’ve identified the right audience and know everything about them and how to directly reach them, check out our full list of the top reasons people fail to make money at blogging to see where else you may have gone wrong.
If you’ve done the head tilt head or given out a big sigh after reading the last couple sentences and think you may need a little more direction in ensuring you have truly identified the right market for your product that is actually motivated to buy, continue reading.
As we’ve said before, your audience is the foundation of your marketing.
Not knowing how to identify a buying audience is a deal breaker.
Even worse is thinking you have identified an audience and assuming you know what they want.
We all know what they say about assumptions….
This is more than a misstep — it is a step backwards.
Promoting your products based on instinct rather than fact is a surefire way to not make sales and send yourself running in circles.
Luckily for you, it’s very easy to avoid this with just a little research.
Without verifying your assumptions, you won’t know if there’s a demand for your product online. The two key words in that sentence are demand and online. Demand being, having a buying audience that is actually looking for a product to fix a problem they are having AND so much so that they are actually motivated to buy online, not just look for information and make a purchase elsewhere.
Is it very well known that some markets and products do very well online, and others do not.
So how do you find out if your product will have what it takes to make the cheese online?
Competition is Key!
Never underestimate how much you can learn from your competitors.
I’ll say it again. Use your competitors as learning tools to improve your own marketing strategies.
Now, we’re not suggesting you call up your competitors and asking them point blank what strategies have or haven’t worked for them, but we are suggesting you put in the legwork and find this information out yourself.
Go to Amazon and find similar products to what you are going to be selling. See who is selling them, how they have positioned the product and then most importantly see who is buying them.
The easiest way to do this is through the reviews. Amazon is all about reviews and they are NOT just for potential buyers.
What are people saying about the product? Good and bad. For this exercise, 5 star reviews are just as good as 1 star reviews. Use the complaints as your guide to improve your product. Do not do as most marketers do and disregard them as “uneducated or unaware buyers”. While this may be the case sometimes, they are still buyers and they still hold the power to purchase or not purchase.
Each negative review should be seen as an opportunity to improve your own product.
If you’re having a hard time finding something similar to what you’re offering is online, there’s probably a reason for that beyond “I’m the first one to ever think of this idea”.
Is your audience online? Is the offering something that people are comfortable buying online? If you can’t affirmatively answer these questions, you need to rethink your buying audience and in some cases, your product all together.
Make sure your audience is motivated to buy and that it is narrow enough of an audience that you can effectively speak to them in a way that will connect.
Shotgun marketing may be the appealing, easy way to get your product in front of as many people as possible, but for most products, it is not an effective way of selling a product.
Where have you gone wrong in your path to make money online with your blog? Was identifying an audience one of the challenges you faced?
Let me know what you think in the comment section below !