Last week, we made the case for using a blog to sell your own products and services instead of relying on using Google Adsense. This week, we are going to examine the affiliate marketing model, and explain once again why the small blogger is better off selling his or her own products.
Don’t Fall Into the Affiliate Marketing Trap
I’m not going to lie to you. I’ve personally made thousands of dollars from affiliate marketing and I know other bloggers who have also earned a lucrative income. Nevertheless, I still firmly believe that your money-making strategy should not depend on affiliate income, basically because it has the same intrinsic flaws as advertising:
A) You encourage your visitors to leave your site and buy something from SOMEONE ELSE.
B) A high volume of traffic is needed to create the necessary numbers to earn a living.
Don’t misunderstand me…I am not trying to suggest that advertising or affiliate programs can’t play some kind of role in your overall blog strategy. I continue to earn some side income from both of these resources. What I want you to take away from this article is that in today’s competitive environment, you shouldn’t count on making substantial, dependable income using these strategies. IT’S A STRUGGLE, particularly if you are just starting out in the blogging world.
Don’t make these income models as your primary blog monetization platform! If you do, you’ll be lucky to see a couple of hundred dollars trickling in on a monthly basis…IF you even achieve that level of success.
IF YOUR COMPETITION JUMPED OFF A LEDGE, WOULD YOU FOLLOW?
This is the reason that so many bloggers keep making the same mistakes over and over again. They’re just blindly following one another down the path of literally, no “financial” return.
Don’t beat yourself up if you are beginning to realize that you have fallen into this same trap. Some of the best bloggers have, including me! In fact, it was quite a number of years before I understood error of my ways.
It’s an understandable mistake. When we first begin thinking and investigating about starting a blog, most of us are reading other blogs that have been written by the most financially successful bloggers. (Ironically, some of you may have even followed my blog years ago, which was focused on the wonderful money making abilities of on-blog advertising and passive affiliate income.)
But changes always happen over time, so now it’s my time to change my advice about this subject.
Exceptions to the Rule
I am not trying to suggest that when you hear reports about huge commissions from Google’s AdSense program or affiliate marketing, that they are not true. I don’t begrudge their success; on the contrary, I congratulate those people or organizations who were able to earn money this way.
The problem is, these success stories are the exception to the rule. A teeny, tiny exception. And if you base your strategic marketing plan on these rare exceptional cases, the odds aren’t in your favor to achieve the same financial success.
I’ve Said it Before and I´ll Say it Again…
It´s worth repeating: Generating an ENORMOUS amount of traffic is necessary to make that formula work. Thousands of fresh eyes need to be visiting your blog on a daily basis. If not, there’s no way you´ll be able to sell enough affiliate products or earn enough advertising income to make the big money that these few rare exceptions are making.
But don´t just blindly believe me. Maybe I’m wrong. So ask yourself two questions:
1) What blogger do you personally know of who has made excellent money with affiliate income and advertising?
2) Does that same blog have an INCREDIBLY HIGH VOLUME of daily traffic?
Now I’ll ask again: How many readers visit your site on a daily basis? I think you see what I am getting at.
So now that I’ve explained this point clearly, you are most likely wondering: How do I make money with my blog in today’s new blogging environment?
Going back to the Phrase ¨Less is More”…
Let’s assume your blog has an average of 100 – 200 visits a day. Why present another product to your visitors, when you can sell your own products and services. Keep your visitors for yourself!
Small Traffic = Higher Conversions with this little secret…
I’ll repeat what I stated last week: sell something to EXISTING customers. Your audience is your personal captive audience. Keep them! Why spend so much time and energy in directing your customers to other sites via an affiliate link OR an ad?
If you are frustrated with failed efforts at making money through affiliate marketing, simply tweak your relationship with your visitors. Turn these existing bonds into meaningful CUSTOMER relationships so your readers become your clients. Then you will see that a low traffic blog can make real money when it´s selling products or services to existing interested visitors/customers.
Low traffic blogs can make a TON OF CASH by selling products and services to existing visitors and customers. Focus on understanding the needs of your audience and create your own digital products that caters to those needs.
Sign up here a free extended workshop on: 5 Simple Steps To Creating A 6 Figure Blogging Income With Your Own Digital Products.
On this workshop you will learn why affiliate marketing may not bring in the income you desire, and how creating your own digital products is the fastest route to a 6 figure revenue stream. PLUS I’ll show you how to market your digital product and generate a ton of traffic back to your blog.
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