First Page Of Google Ranking ~
For many of you, getting your blog ranked on the first page of Google is the top priority. While bloggers can still enjoy success even if they are not ranked on the first page, like John Chow, ranking well means that you will potentially generate more traffic and become more profitable in the long run. Now as many of you know, I am a believer that you should focus more of your time on content and audience than on trying to rank on Google. I tell people that if you put forth good unique content on your blog, Google will find you and rank you. People spend way to much time on SEO and keyword research and backlinks and most of the time get little to zero results. If you are really adamant about getting your blog ranked on the first page of Google than here are a few strategies to help you out.
The real key to SEO is to focus on getting specific pages on your site ranked not your main home page URL. Individual pages are more targeted with specific content which means it usually identifies with a specific topic or subject. When people search online, they are looking for a specific subject and that is how you can generate more traffic to your blog, by optimizing individual pages instead of your main home page. Usually your home page is too broad and very hard to get rankings on competitive, broad search terms. So concentrate on using your efforts to ranking your blog posts. To help you achieve such a goal, here are 8 tips on how to get your blog pages on the first page of Google:
1. Use guest posting to get backlinks from authority sites.
There was once a time when having hundreds of backlinks, no matter where they came from, resulted in excellent rankings on Google. Unfortunately, such a practice now can actually damage your rankings, especially if you have backlinks from non-related websites of poor quality. If you have backlinks on websites that have been penalized by Google, such penalization will also negatively affected you as well.
One of the very best ways to get Google, and other search engines, to notice you is to make your presence known on authority sites. However, in order to do this, you typically have to first establish a relationship with the website’s owner. Although establishing a relationship can take time and effort, it is well worth it if it means that an authority site will publish your content. Not only will you gain valuable backlinks, but your content may also attract new visitors to your blog.
When doing guest posting make sure you know the keywords you want your blog post to rank for and use anchor text on the guest post to point back to your blog post. Usually people will allow you to include an anchor texted backlink in your author bio. I would try to set up at least 20 different guest post on 20 different sites and point back different anchor text to the more popular posts on your blog. A word of advice, make sure your anchor text is diversified, if you try and jam all your anchor text with the same keywords, you will get banned from Google, your main keyword phrases should be no more than 20% of your overall backlinking campaign.
When establishing relationships with authority sites, keep these points in mind:
• Introduce yourself and offer a compliment for the first email (it is also helpful to ask easy questions)
• Avoid pitching anything in your first few emails
• Check if you will be required to pay to have a guest post published
• Remember to respect their reputation and only provide quality content relevant to their audience
• Always thank them when they post something of yours
2. Use press releases.
If you have truly newsworthy blog posts, you can potentially boost your ranks by creating press releases. If editors and reporters like what they see, they will be more likely to promote your piece. You will gain valuable backlinks and media credibility as well, I recommend using Marketers Media to do press release distribution.
Creating an effective press release requires a very specific format and skill set. I highly recommend using a professional to create your press releases so that you do not have to worry about anything. You can often find many great freelancers to work with through various sites such as eLance.com, Guru.com, and LinkedIn.
3. Do research on sites ranking on the first page of the keywords you want.
I often find that checking out the competition is an excellent way of finding out what Google wants. For example, if you check the top ranking sites for the keywords you want to use, you will be able to see what Google is ranking as high quality and relevant. By checking out the competition, you will not only see exactly what you are up against, but how they may be achieving their ranking success. Make sure after you do your research and you believe you can rank well on that keyword phrase, to optimize your blog page with the same keyword phrase in your title, post URL, description, meta tags and within the content.
4. Create great quality content.
I cannot stress the importance of creating great quality content enough. Your content always has to provide real value to your audience and help solve their problems. I find that it helpful to keep your writing in short paragraphs and use short lists or bullet points in the main body. After all, many people skim through blogs to find exactly what they want, so making it easy for them to do exactly that will pay off for you.
However, you do not have to focus on just written pieces. In fact, by doing so, you will miss out on a lot of potential profit. Along with your written content, you should include:
• Infographics (traditional, interactive, and/or animated)
Even with your written pieces, you can spice things up by creating:
• Tutorials (how-to’s)
• White papers
5. Post and update regularly.
If you have a blog, you need to consistently post quality content in order to build your reputation and get ranked. Google especially likes content that is updated regularly, so it is a must to do maintenance on your site on a regular basis as well.
6. Focus on getting a low bounce rate and encouraging people to stay longer on your page.
If you want people to stay on your page and click through other pages, you have to give them a good reason to. I find the best way to do this is to not only provide great content, but create polls or guest books as well. Since people love to share their opinions, such features will prove to be beneficial to you. You can also cleverly use them to uncover what you should write about next depending on the level of interest and engagement.
To encourage people to navigate around you site, make sure that the design is simple yet intriguing. If there is too much clutter or the links are too difficult to find, people will not want to stick around. It is also crucial that your website is designed to load quickly to prevent people from promptly hitting the back button.
7. Encourage people to leave comments.
As I mentioned above, encouraging people to leave comments on your blog post is a must to keep them around and get insight into what your audience wants. Additionally, comments further help you out because Google considers them to be content as well. That is why it is so important to respond to people to encourage more comments. To maximize the ranking potential, be sure to SEO optimize your responses as well.
8. Take advantage of social media.
If you do not already have an account with all of the major social media platforms, it is absolutely my highest recommendation to get started right now. All search engines have changed their algorithms to include social engagement, so more than ever social platform play a vital role in SEO. Plus they are excellent for building relationships with your audience and peers, driving traffic to various sites, and promoting your products and services. If you want to rank well on Google, it is also important that you list your accounts and blogs on your Google+ profile and link everything with the authorship link. You can also use tools like OnlyWire with your blog so that when you publish a blog post it can automatically be published on all your social media platforms, like Twitter, Facebook, LinkedIn, Google+ and others. Search engines want to see social engagement on your blog posts, so make your you implement social tools to get people to “Like”, “Share”, “Tweet”. If you are using WordPress, a good plugin to use is the “Digg Digg” which adds a floating bar to all your posts with all the social share buttons to easily allow people to share your posts.
The number one thing to remember about getting your blog post on the first page of Google is to have plenty of patience. By working on getting authoritative backlinks, creating quality content, engaging your audience, and getting your presence known, you will eventually catch Google’s attention. Avoid purchasing bulk backlinks or using Article submitters, know where your backlinks are coming from and make sure the sites are relevant to your topic.