The Do’s and Do Not’s of Writing an E-book

The Do’s and Do Not’s of Writing an E-book

So you want to write an e-book. As an expert on the topic, I have a few things I’d like to share that will hopefully make you more successful and the whole process easier for you.

I’ll start with a hardy, Welcome!

The benefits of making money online with writing are endless and I’m sure you will enjoy them.

A few weeks ago we started with the K.I.S.S (Keep is Simple and short) strategy to writing an e-book.

Today, we’re going to dive deeper into the tactics of writing an e-book with the list of do’s and do not’s of writing an e-book.

doa nd dont

Through this article, let’s keep in mind one thing. People seek to get out of pain more than they seek to get into pleasure, so therefore it is better to create an e-book focusing on pain points and frustrations. E- books on a specific pain points and frustrations tend to have higher conversion rates when it comes to selling and are an easier sell for you.

Now, if you’re reading this, you’re probably a bit excited and a probably a lot more unsure and apprehensive and wondering if this is something you can actually pull off.

You can.

I’ll quell your fears right here and tell you, it’s not as hard as you may be thinking but to be successful, there are a few things you need to do and some you should avoid doing.

Don’t – Ignore your audience. Assuming you already have your topic, you need to make sure you are reaching the most targeted niche audience you can. Remember, your audience is the cornerstone to your success. If you don’t reach your buyers in a personal way, they will not buy your e-book and you will not make money. If you’re really set on your topic but don’t know exactly who your audience is, be sure to do your research before you start writing your e-book.

Next, it may not be in a book store but people still judge books by their covers. Literally.

Do – Spend a LOT of time making an engaging title. This means in a highly competitive online marketplace the title is key. Here’s a quick guide on how to write catchy headlines that could come in handy. Secondarily, the design on the front must also be eye catching and memorable. You don’t want people to scroll past your book without at least giving it– a second glance.

Don’t – Have a marathon writing session and finish your book in 48 hours just to “get it done”. While e-books should be short and direct, they should not be rushed and filled with fluff.

The whole point of an e-book is to give your readers some in-depth information in an easy to read way that they will then take away some benefit from reading your e-book. You need to spend the time to make sure they don’t waste their time and money.

Do – Build a following. Let me reiterate. You need a following. This is best done through one of the more popular online channels or social networks.

Everyone has to find their own place and identity on the internet but some popular ones are Twitter, Tumblr and Blogging. If you’re looking for some help to kick-start your blogging, check out my 60 minute blogging  strategy session here.

With a following and a channel to communicate with your audience on, you can gather value insights from your target audience and get them on board as advocates for your e-book in the early stages and be promoters of your e-book.

Don’t - Be too eager to publish. Once you get the final words on the pages and all the editing done, the first thing you’re going to want to do is send it to your friends and family and get it published.

Don’t do this.

You should set it aside and wait a few days. Then, re-read the whole thing with a fresh and open mind. You should also have someone else completely unaware of your topic read your e-book. Preferably someone other than your significant other or parents. You want someone that will give you an honest opinion and make you a better writer.

Do – Make sure you’re actually making an e-book that will be Kindle and other e-readers friendly. There are a few steps further than just writing your book in word and publishing that you need to be aware of. Here’s the guide to writing for Kindle.

Don’t – Turn blogs into an e-book. This is the best way to not make a cohesive and engaging e-book and if you’ve done it correctly, you’ve already built a following that is already familiar with your blog content so you don’t want to disappoint them with repurposing content. But if you’re going to do it, make sure you add a ton of value above what you’ve given on your blog.

And finally…

Do – Get started and write immediately! If you’re confident on your topic and audience, there’s nothing holding you back from getting started and getting your e-book on the market.

Your Turn:

Have you’ve written an e-book in the past, what strategies have worked for you? Which didn’t? Are there any other key pieces of advice you’d give to new e-book writers I didn’t cover here?

2 comments

  1. Hi Ivan,

    Having launched a failure and now, launching a new one today, which is already seeing success, I have to agree with each one of your tips. People tend to want to churn the book out, pronto, yet the slow and steady approach draws people to you.

    Why?

    You’ll create a masterpiece instead of throwing stuff together.

    My old, failed eBook was written in 3 weeks. I had no real direction, the title was poor and I really didn’t deliver on much of anything. Fast forward 10 months. I took 3 weeks to write, edit, read, and re-read, and edit my eBook.

    I was in no rush to publish. I patiently emailed blogging authorities for their testimonials. I didn’t publish until everything was the way I wanted it, from the sales page, my promotional blog post, to the eBook itself. I wanted to be clear and reach a targeted audience with a super clear, cogent voice.

    Thanks Ivan, awesome tips dude.

    I’ll tweet this in a bit.

    Ryan

    • Hi Ryan,

      I’ve been through a lot of unsuccessful launches myself at the beginning, but it greats when everything comes together. The key importance with a launch is positioning, making sure that each level of commitment you ask your audience to do is positioned well enough that the audience sees value in taking the next step. Good luck with your new launch and let me know if I can be of any service to help you with tips on launching your new book or help you promote it.

      Ivan.

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